Ghost Town Branding

Ghost Town Hot sauce and Salsa is a fictitious company based out of Albuquerque, New Mexico. My job was to create branding and stationary for the company, which included business cards, letterhead and an envelope. I wanted a southwesterly feel so I chose the color pallet of teal and a deep red that is prominent in the area. For the icon, I felt that a dying tree with a chili pepper hanging like a noose would portray both the area as well as the heat of the hot sauce and salsa.