YCP Masters Rebrand

This project was assigned in my Publication Design class. I was required to build a new identity for the York College of Pennsylvania Masters programs, those programs being Science in Nursing, Business Administration and Education. The project included designing an 18” x 24” poster, three business cards as well as a self-mailer about one of the programs. I picked bright and bold colors, which would stand out against a dark grey background to draw the attention of the viewer, while using A heavy slab serif and a sanserif to provide a clean and professional feel. The York College logo runs off of the bottom of the brochure and business cards and onto the backs to invite those holding the product to flip them over or open them up.